An independent fragrance journal · Honest reviews & scent guides
About this site

Our story

C

Claire Morrow

Independent fragrance writer & reviewer

I've spent years quietly obsessed with fragrance — not as a collector chasing rare bottles, but as someone who believes everyone deserves to smell wonderful without overspending or feeling lost.

Made & Minded is an independent editorial project about perfume. Not the rarefied, gatekept version you sometimes find online, but a practical, welcoming one — for people who want to find a scent they love and wear it with confidence.

Why this site exists

So much fragrance writing is either unreadably technical or just a wall of affiliate links with no real opinion behind it. And too much of it assumes you should spend a fortune to smell good. I wanted something different: honest reviews, clear beginner guides, and a focus on fragrances that are genuinely worth the money — including the affordable ones that smell far more expensive than they are.

How I work

Affiliate income keeps this site running without paywalls or banner ads. I only link to things I'd genuinely recommend. Full details on the disclosure page.

Get in touch

Questions, feedback, or corrections are always welcome at napapat@madeandminded.com. I read everything and reply to most.